Why Digital TransformationIndustry has undergone a wide range of transitions from being resource-centric to budget-centric, and finally to become customer-centric.
What drove this trend? The answer is the dire need for ‘End-user Experience’ driven by ‘Digital Capabilities’!
With the changing consumer behavior, as a result of increasing disposable incomes and preference for experience over quality, the business focus completely shifted to enhancing customer experience. Thanks to the disruptive technology solutions that brought the diverse markets to smart devices!
So, firms started relying on offering ‘better first experience’ in their quest to boosting business productivity, leading to the Digital Transformation (DX or DT) trend!