Automated Email Responses
Set up automated nurturing emails based on events, online activities, and lead scores
Building and Personalizing Emails
Create and design emails with an editor; manage templates; personalize dynamically
Sending Outbound Emails
Create targeted lists, schedule and manage bulk email sending.
Manage Email Deliverability
Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.
Support mobile-optimized emails, online forms, and landing pages.
Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.
Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.
Landing Pages and Forms
Build dustomized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information
Search Tracking and Optimization
Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.
Drafting and publishing content is intuitive and non-technical.
Rich Text Editor
Formatting content is straight-forward and painless.
Keep track of incrementally changing versions of the same content.
Available gadgets and modules suit the needs of your site and are easily incorperated onto the page.
Can easily institute an approval routing process between authors and editors.
Easily schedule content to be published at a certain time and in a certain order.
System allows the storage and management of rich media files.
Able to search your content based on keyword, metadata, tags, etc.
Content--both published and yet-to-be published--can be intuitively managed, edited, tagged, approved, and stored.
Mapped-out responses for conversations.
Artificial intelligence (AI) and chatbot involvement.
Live human component of conversations.
Quality of interface for designing and customizing conversation maps.
CRM Lead Integration
Sync lead, contact, account, and opportunity information with your CRM system.
Automated Alerts and Tasks
Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.
Online Behavior Tracking
Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.
Automate ?drip marketing? campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.
Lead Scoring and Grading
Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.
Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.
Data Quality Management
Data quality consists of deduplication, cleansing, and appending your marketing database.
Marketing Lead Database
A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.
Uncovers customer sentiment identify trends in order to accommodate the customer better.
Allows the creation, management, and scheduling of content to be shared across social media channels
Identifies trends in customer sentiment in response to social media campaigns for the benefit of future campaigns
Centrally manages social media marketing efforts across all utilized platforms
Manage and optimize ads across social channels
Monitors and reports on social media activity pertaining to brand names or campaigns in order to identify fraudulent, misleading, or compromising mentions
Breadth of Pre-Built Templates
The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your webpages' needs.
Effective mobile templates are available and easily customizable.
Consistent design elements across sites (including personalized brand components) unites webpages into a coherent online presence.
The visual appearance of webpages can be easily customized to fit your site’s needs.
Return on Investment (ROI)
Monitors and tracks the results of marketing campaigns
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Provides ready-made templates for simplified website creation.
Drag and Drop
Allows users to drag and drop items and content to customize their site's look.
Permits HTML-savvy administrators to input code to uniquely customize their website.
Offers customers the option to purchase a unique domain name.
Conversations enacted over social media.
Conversations enacted through embedding or pop-ups on websites.
Text Message (SMS)
Conversations enacted through text message (SMS).
Conversations enacted through voice assistants.
Conversations enacted through other channels.
Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices.
Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.
Event / Webinar Marketing
Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.
Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.
The system has a large and interactive community of users.
Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO.
Flexible Navigation Structures
Able to build out different and multiple taxonomies to store and index content.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Enables users to view and interact with the same content in multiple languages.
Dashboards and Reports
Access pre-built and custom reports and dashboards.
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
Provides features to allow scaling for large organizations or an expansive web presence.
Gathers data about the effectiveness, impact, and reach of marketing campaigns
Collects insight into customer preferences
Provides insight into words that would increase search engine optimization.
Gives users insight into unique pageviews, subscribers, location of viewers, etc.
Provides tools that aid in user marketing efforts.
Allows users to turn their website into an online store by offering e-commerce capabilities.
Hosts domains within the tool.
Overall quality of customer targeting based on needs or situations.
Creation and modification of customer profiles based on conversations.
Reporting based around specific and overall conversation results.
Capture and organization of leads from conversations.
Success rate of conversations leading to customer purchases.
Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time
Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.
Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.
Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.
Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.
Analyze past and existing marketing campaigns to inform future strategy
Reports and Dashboards
Creates reports and dashboards to analyze results of campaigns
Identifies which marketing campaigns resolved in open or closed opportunities
Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Provides an email for users to field communication within their website builder too.
Manages content such as blogs, marketing tools, newsletters, etc.
Allows administrators to create role or password-based permissions to ensure users see only what they should see.
Reporting & Analytics
Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.
Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.
Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.
Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity..
SEO / Keyword Analytics
Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.
Collects marketing campaign performance data across multiple channels
Sandbox / Test Environments
Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.
System provides sufficient customization to meet business requirements
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Enables users to view and transact business with the same content in multiple languages and currencies.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Output Document Generation
Allows adminstrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.
Data Import & Export Tools
Ability to input, modify and extract data from the application in bulk through a structured file.
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Breadth of Partner Applications
To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.
HubSpot is a leading growth platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better.
HubSpot Marketing Hub has everything you need to run successful inbound marketing campaigns that make people interested in your business and happy to be your customer.
How do you position yourself against your competitors?
"HubSpot is the only marketing technology solution that allows mid-market companies to transform every element of their inbound marketing efforts, from social media marketing to blogging to marketing automation and analytics. Instead of 5 passwords to remember, 5 bills to pay, and 5 systems to learn, you get one seamlessly integrated and powerful solution in HubSpot's inbound marketing platform." -Kipp Bodnar
- HubSpot is a leading growth platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better.